It is often said about Steve Jobs and Apple that they changed the world and maybe it’s not really an exaggeration. It’s obvious that “iProducts” have something utterly special if we were to look at their huge popularity, at the fans’ enthusiasm, the huge queus formed before the launch of new models and so on. And for those who might be tempted to say that the whole Apple thing is way more about marketing than it is about essence and innovation, we’d just like to remind them a bit about the impact of Jobs’s vision on the world of design.
Steve Jobs definitely was not the pioneer of simplicity in design (we even told you about Dieter Rams and his “less, but better”), but his stubbornness about this idea (some might even call it an obsession) transformed it into an actual mantra and thus, the entire world of high-tech and industrial design started shaping more and more around the true function and nature of products. You probably won’t be surprised to find out that simplicity began to transform into an active concern for Jobs once he found Buddhism.
But simplicity might not be enough, because sometimes it could seem rigid, sometimes maybe too abstract, and his mission was to create products that can be used in an intuitive manner (for example, think of the mouse, refined out from the idea of “touching” and “grabbing” what you need instead of writing a command in order to access a specific program) Thus, intuitive also needed the “friendly”, complementary to “simple”, in order to make technology less intimidating and eventually truly accessible to the masses.
Also, his preference for white (an influence of Bauhaus design and in particular of Walter Gropius) seems to be a natural extension to the concept that Jobs was set to build. What other color could have better expressed the simplicity, the essence, the communion? And it’s no coincidence that white was also the color of home appliances (especially the ones made by Braun, speaking of Dieter Rams), products that he studied designs for every chance he got.
And definitely not least, Steve Jobs’s legacy also has that strong accent on quality, even on the tiniest of details, because a complete experience is built from all interactions, with every piece, no matter how often something is accessed.
So in the end we’d like to remind you, faithful to Jobs’s philosophy, to build dreams, not products! That is exactly what we hope to see in the spaces that are furnished by Chairry pieces, so we’re pretty much thinking of furniture as being “bricks” in building dreams.